What makes you unique is what makes you stand out in the crowded online space. Customers have two questions, the first, “Why should I buy your product?” and the second, “Why should I buy it from you?” Your personal branding will define you in the online space, and it will support your unique business, setting you apart from all the rest.
Why do you need a strong personal brand?
A strong personal brand will be recognizable to your following in a split second, but it goes beyond colors and fonts that you choose. Personal branding is focused on placing your thoughts in the strategic places where the right audience can see them the best. Consistency and continuity of the key elements of your message will establish your brand.
Great branding makes your business memorable. With repeated exposure, and a clear brand, your business will be the one to come to mind when your niche market is seeking out the kinds of services or products you offer.
Strong branding attracts more clients, establishes you as a leader in your field, improves brand recognition, all of which opens up countless opportunities for business growth.
Personal branding helps you to confidently show up online for your audience, to speak your truth, share your skills, and attract your tribe. It will help you to stand in your power, define who you are to your audience, and in that process build trust with those prospects.
As Jeff Bezos said, “Your brand is what people say about you when you're not in the room.” This is your time to define that narrative.